Saturday, 24 September 2011

Week 7 Tradition Publishing Versus internet Publishing

First of all, let me ask you a question.

How long you did not buy a book for your own interest purpose?

For me, since I purchased my laptop, my laptop replace my reading habit.

I prefer read with my laptop, because it is

FREE

and it doesn't occupy my room.

I would like to compare tradition publishing & weblog publishing according to my personal experience.

The story of tradition publishing in my life

How do you get a book 10 year back?

I am sure the answer will be Library or Book Shop.

I was stayed in a rural area 10 years ago.

It is really hard to get a book from the place.

Every time I bought a new book, I am sure put it into the most obvious place of the book shelf.

To get a new book is not easy, sometime it's take half year.

Later,

my parent send me to a boarding school in Ipoh.

I was not allow to go out by myself first year in the school.

I only allow to go out with my parent, and they seldom visit me.

Library doesn't have what I want.

(because I like cosmetic magazine)

A year later, I allow to go out by myself once a week.

However, most of magazines that I like only publish once a week.

And,

the books that I like is too expensive.

Although, I had a hard time to get them,

but I read every words in the content.

The story of internet publishing in my life

10 years later,

finally my parent allow me to buy a laptop for my study purpose.

I still magazines, but not as addicted as last time.

I don't buy books anymore, because I thinks GOOGLE got everything I want to.

It is updated, new, and varieties.

It provides more than what I expect.

The most important point is,

IT IS ALL FREE!!!!

HEY PEOPLE! BOOKWORM IS MIGRATING~

Image URL: http://garneringchange.wordpress.com/2010/04/10/building-6-read-read-read/

Bookworm is migrating to a new place call tablet. (ipad, samsung tablet...)

Image URL: http://www.shoppingnsales.com/2010/04/08/how-do-i-get-an-ipad-in-malaysia/

Image URL: http://www.cultofmac.com/25228/rumor-apple-employee-says-tablet-ui-has-steep-learning-curve/

How much of afford needed to publish a books?

This video clips tell you the story.

The process of traditional book publishing

The process of weblog publishing's video?

I don't think I need to show you.

Just ask yourself a question.

How long you take to post an article in your blog?

My conclusion is,

The number of good writer going to decrease day-by-day.

Because people don't really read, but they skim.
People don't read, can't writer a good article,

Friday, 23 September 2011

What is Attention Economy?

Attention Economy

"Attention economy is a marketplace where consumers agree to receives services in exchange for their attention. The ultimate purpose is of course to sell something to the consumer, but the selling does not need to be direct and does not need to be instant."
By Alex Iskold, for more information

"The idea behind the Attention Economy is to create a marketplace where consumers are happy, because if they are shown relevant information - then retailers are happy too, because happy consumers spend money!"

By Alex Iskold, for more information

"If everyone has everyone’s attention the value of attention is nullified. Thus to avoid mental bankruptcy, navigating an “attention economy” means saving, investing and being cunningly conscientious of your own attention. If you treated your attention as a monetary value, would you be considered broke, middle class or well-invested?"
By James Shelley, for more information

"The Attention Economy is a marketplace where consumers agree to receive services in exchange for their attention. Examples include personalized news, personalized search, alerts and recommendations to buy. Note that the Attention Economy is different from the traditional meaning of an economy, because it isn't about buying and selling - although ultimately those things may occur."

By Richard MacManus, for more information

Get the idea of what is attention economy?

From what I interpreted, attention economy is a marketplace which use indirect way of dealing, they attract consumer attention, by relevancy strategy. Consumer tend to read something there is relevant to them and the chances of buying the products or services is higher.

For example, let's say I want to Google search "eating oatmeal", I may realize other than what I want to know, there are some others relevant result information shown. There are maybe some people comment about which brand of oatmeal is the best, advertiser might insect some interactive digital ads at the corner and so on.

Tuesday, 13 September 2011

I love new form of media

What is 'media convergence'?

The meaning of convergence also known as assemble or flock together. Media convergence is define as assembling different types of media. For example, when I composing this post, at the same time I listening to music.

For better understand of convergence, click here

The new form of media versus old form of media

The new form of media provides multifunction unlike old form media. Old form media usually provides single task to the users. Like newspaper mainly for reading. Although people use it in wide range like wrapping. In current life, there are various type of devices perform multifunction, like smart phone, computer and so on. For example, mobile phone not only for call and sms anymore.

In Opinion

I love new form of media so much. A Chinese quotation suggest: Union is Strength, I always prefer working in team. Like the following below:

Image URL: http://www.phibetaiota.net/2011/08/pierre-levy-new-media-literacies-12-of-them/

Pierre Levy

"The French cyberspace theorist Pierre Levy uses the term ‘collective intelligence’ to describe the large-scale information gathering and processing activities that have emerged in web communities. On the internet, he argues, people harness their individual expertise towards shared goals and objectives: ‘No one knows everything, everyone knows something, all knowledge resides in humanity’ (1997)."

Jenkins. H 2007, 'The Cultural Logic of Media Convergence', International Journal of Cultural Studies

I agree with him, ‘No one knows everything, everyone knows something, all knowledge resides in humanity’ (Levy 1997). Even him, Albert Einstein, the cleverest man in the world.

Image URL: http://www.roogel.net/newsdisp.asp?id=7300

Albert Einstein

With media convergence in my life, it's give a numbers of advantages, especially in my study. It is a hard time for me to read an article in English. Today, with media convergence, I can read an article with the help of dictionary software installed in my laptop or my smart phone.

A lots people worrying about media convergence might bring negative effect in origin work. Like people can easily download music they like from the internet. Instead of buy a CD, it is easier for them to save them into computer or pendrive everywhere they wanted to. Some more it is economy and environment friendly.

As I mention I love media convergence. People who worry about this should not be too rigid about it.

Remember when the film industry first come into our life, they are also negative feedback about it. But what happen now?

Human Being is good in adaptability. But it's just take time for them to accept it.

Wednesday, 7 September 2011

This post is to all who love Mickey Mouse

Who don't know Mickey Mouse?

Even her,

She was my baby niece

Her name Janell.

She able to recognize Mickey Mouse since she was few months old

Remember the Mickey Mouse Club House Theme Song video I post previously?

She use to watch the video few times per day.

Now,

She was one year old

When you ask her

'Where is Mickey Mouse?'

She will immediately pointed to you.

MICKEY MOUSE, Everyone Love You!

Image URL: http://free-extras.com/images/mickey_mouse-1096.htm

Although I'm not dare to say I know Mickey well

for assignment purpose

Also, for my personal interested, I would like to introduce a bit about Mickey Mouse

Mickey Mouse Personal Information

Image URL: http://www.mouseshoppe.com/Merchant5/product_images/MickeyBall.jpg

DOB: 18 November 1928

Age: 83 year old

Owner: Walt Disney & Ub Lwerks

Species: Mouse

Relative: Oswald the Lucky Rabbit

Good Friends: Minnie Mouse, Pluto (pet dog), Donald Duck, Daisy Duck, Goofy

Mickey and Friends

Image URL: http://disney.wikia.com/wiki/Mickey_and_Friends

refer to http://disney.wikia.com/wiki/Mickey_and_Friends for more

Background

Image URL: http://www.socialstudiesforkids.com/graphics/steamboatwillie.gif

The first Mickey Mouse is created by Walt Disney and Ub Iwerks at The Walt Disney Studio in 18 November 1928, known as Mickey Mouse's Birthday. Also,Mickey Mouse was the replacement of Oswald the Lucky Rabbit.

Oswald the Lucky Rabbit
Image URL: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9-oTB5_ik-zO5v8QQq-uNc2FSwGnxENm0b-uo_kG_ILMJcuWWNNFsm7gLCFl_PGbq9XT0X1uea6FmUHKFYbA2Hb8WvK5vybyprEmqePAvf7VPNo7X634yntpFmijFA0ZDzupwPX7uiU2j/s320/oswald-the-lucky-rabbit.gif

The first movie named Plane Crazy (without sound), and Steamboat Willie (synchronized with sound effect). The story of Steamboat Willie was recompose from Steamboar Bill Jr. by Buster Keaton (1928).

Buster Keaton
Image URL: http://rjbuffalo.com/images/busterglam.jpg

Steamboat Bill Jr. (1928)

Video URL: http://www.youtube.com/watch?v=8LdY0ROdpp4&NR=1

1930s

Image URL:http://wpcontent.answers.com/wikipedia/en/7/70/Mickey-004.gif

1940s

Images URL: http://news.bbc.co.uk/nol/shared/spl/hi/pop_ups/03/entertainment_75_years_of_mickey_mouse_/img/7.jpg

1950s

Image URL: http://www.thecomicshop.com.au/covers/ukannuals/ukann-mickey-mouse-1950.jpg

1960s

Image URL: http://images04.olx.com/ui/1/65/35/12936035_2.jpg

1970s

Image URL: http://www.flickr.com/photos/78469770@N00/319249526/sizes/m/in/photostream/

1980s

Image URL: http://sliderulemuseum.com/SR_Images/MickeyMouseEngineer.jpg

1990s

Image URL: http://jimhillmedia.com/mb/images/upload/Disney-Prince-Pauper-web.jpg

2000s-2011

Image URL: http://www.di-o-matic.com/images/header/MickeyMouse.jpg

Image URL: http://www.disneydreaming.com/wp-content/uploads/2010/12/Mickey-Mouse-Clubhouse.jpg

To know more about Mickey Mouse, please visit to http://en.wikipedia.org/wiki/Mickey_Mouse#Mouse_in_transition

http://disney.go.com/mickeymouse/#/home

Ans. for the previous post...

Compare to the old Mickey Mouse animation, 2000s Mickey's anime is more interactivity. The cartoon is talk and educate to the audience. Unlike old Mickey animation is more toward entertainment. Besides, new Mickey are more attractive than old Mickey, like the improved of colour blending and 3D effect.

Intellectual Property

Reading Material for week 5:

Chapter One, Free Culture by Lawrence Lessig

Boldrin & Levine: Against Intellectual Monopoly, Chapter 1

On theWeb, plagiarism matters more than copyright piracy, by John W. Snapper

Intellectual Property regulation is to protect the origin work for being copy or use by others without permission. However, I agree with Free Culture should be carry out. Like the incident mentioned in Against Intellectual Monopoly, by Boldrin & Levine, if everything is restrict by Intellectual Property, productivity would be slow because people need to wait for the duration of © expired, otherwise they might be sue by the author/inventor.

Image URL: http://www.cato-unbound.org/wp-content/themes/unbound/media/images/lessig.jpg

Please visit this for more info: file:///E:/Bachelor%20in%20Communication%20and%20Media%20Studied/DIGC202%20Global%20Network/Week%205/Free%20Culture%20-%20Chapter%20One%20%20Creators%20(by%20Lawrence%20Lessig).htm

I understand that IP might be increase people creativity. However, free culture allow people to further invent or modify somethings to be more prefect. Like what Disney did, they transformed Oswald the Lucky Rabbit to Mickey Mouse. But, how many of us know Oswald the Lucky Rabbit?

To me, IP should be restrict to avoid misuse of origin. Free culture should be restrict to encourage people for better creativity and productivity. As long as people who copy the idea of origin, I think it is fine if they use is in a good way. My "good way" define as not harm to to others, not to commercial purpose, not bring the origin author reputation down..